Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary:
Penta is seeking a Senior Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges.
The Brand Strategist is expected to:
Work collaboratively with creative, paid media, and production teams developing brand strategy and creative campaign recommendations for clients
Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
Conduct strategic research and analysis to inform the creative direction of client campaigns
Create strategy for and project manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems
Work in collaboration with paid media/ads management team to report on campaign performance and optimization recommendations for clients
Present campaign insights and performance to senior client stakeholders
Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments
The ideal candidate will have:
3-4 years of experience in a multi-client agency focused on brand management, creative strategy, or a similar role
Past experience creating compelling presentations using PowerPoint or Google Slides
Excellent verbal and written communication skills
Experience in storytelling and creative conceptualization
A demonstrated ability to prioritize multiple, competing priorities
Strong analytical skills, such as experience with qualitative or quantitative market research, or campaign analytics
The ability to take initiative; motivated and self-starting
Strong attention to detail
Experience using AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work
An understanding of project management best practices, such as project management software or project management paradigms
Preferred, but not required:
Experience with data management
Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
Demonstrated project management experience working with creatives or production agencies
Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.
Experience working on content for complex stakeholder audiences like policymakers, investors, or media
Salary Range:
The base salary range for this position will be $77,000 - $87,000 depending on a candidate’s experience and qualifications as they relate to the position.
Benefits:
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
Additional Perks & Support:
A monthly cell phone stipend
Optional employee-paid pet insurance coverage through Nationwide
Frequent firm-wide social events and team-building activities
Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations
Location and Remote Schedule:
This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am - 5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight hour day and be online during this window, excluding standard lunch and break times.