ABOUT ORCHESTRA
Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow.
ABOUT THIS ROLE
We’re seeking a Vice President of Influencer Marketing to lead influencer strategy across Orchestra’s Impact & Philanthropy and Public Affairs practices.
This role is designed for a senior strategist who understands how creators, celebrities, advocates, experts, community leaders and other trusted voices can shape public opinion, build credibility and inspire action.
You will set the strategic vision for influencer marketing across both practices, developing integrated programs that connect the right audiences with the right messengers, messages and moments. You will serve as a senior advisor to clients, partner closely with account teams, mentor team members and help grow Orchestra’s influencer marketing capabilities.
Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. Team members are expected to work in-office at least 3 days per week.
ABOUT THE TEAM
Our Impact & Philanthropy and Public Affairs teams work with organizations navigating complex issues that shape communities, industries and public conversation.
Across Impact & Philanthropy and Public Affairs, we partner with foundations, nonprofits, advocacy organizations, mission-driven institutions and clients across sectors including healthcare, technology, education, infrastructure, land use and economic development.
Together, our teams bring expertise across communications, advocacy, media relations, digital, research, creative, paid media and influence to build integrated campaigns that reach and move key audiences.
ACCOUNTABILITIES AND QUALIFICATIONS
As the Vice President, Influencer Marketing, you will…
• Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, while also supporting clients across sectors such as consumer, corporate, technology and other industries as opportunities arise, building awareness, trust, engagement and action
• Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories that reach and resonate with priority audiences
• Build ecosystems of influence across creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues
• Counsel senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities
• Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification
• Partner across Public Affairs, Impact & Philanthropy, and a range of other client verticals, including consumer, corporate, technology and other industries, collaborating with PR, digital, research, creative and paid media teams while mentoring team members and supporting new business
Essential skills:
• 8+ years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across a range of client sectors, including consumer, corporate, technology, healthcare and other industries
• Proven experience developing influence strategies around complex issues, causes, policy, advocacy or mission-driven work
• Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices
• Strong understanding of how culture, public opinion and information move across social and digital platforms
• Experience managing influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while ensuring programs meet both client objectives and financial expectations
• Strong judgment around sensitive issues, reputational risk and messenger credibility, with the ability to counsel senior clients confidently
• Experience leading integrated programs, developing teams and balancing strategic thinking with hands-on execution across multiple clients and priorities
• Support new business efforts by shaping influencer and creator strategies, contributing to pitches and proposals, and identifying opportunities to expand influencer capabilities across existing and prospective clients
WORKING AT ORCHESTRA
Salary range $140,000 - $155,000, plus eligibility for an end of year bonus based on firm, team and individual performance.
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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.
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